Tag: Segment

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CTO of Segment on how to sell a B2B Enterprise product

Lately, a bunch of early stage founders have emailed me to ask for go-to-market (GTM) advice. They have a real product, it solves a real problem for their handful of customers……so why isn’t it selling?It’s a problem faced by nearly every single technical founder I talk to.The unfortunate truth is that the first year of…

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Why Segment Went Back to a Monolith

While almost every engineering team has considered moving to microservices at some point, the advantages they bring come with serious trade-offs. At QCon London, Alexandra Noonan told how Segment broke up their monolith into microservices, then, a few years later, went back to a monolithic architecture. In Noonan’s words, “If microservices are implemented incorrectly or used as…

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